Stand Out from the Pack with a
Trade Show Magician

An Expert Trade Show Magician Can Help Increase
Booth Traffic and Enhance Product Awareness

Success at a trade show is often linked to how effective exhibitors are at standing out from the competition and communicating sales messages in a compelling, memorable way.

That's why experienced exhibitors are continuing to raise the bar on creative ways to attract visitors to their display areas with techniques that appeal to all the senses.

As you stroll the aisles in an event hall, the intensity of the competition is readily apparent:

Exhibit display graphics continue to get more creative and dynamic.
Unique and appealing trade show giveaways are the order of the day.
Free food gets more tempting and irresistible.
Lighting is used more creatively.
Trade show booth entertainment has become increasingly popular as a way to draw crowds.

According to research conducted by Exhibit Surveys, Inc. of Red Bank, New Jersey, live demonstrations and entertainment are the most effective methods for attracting booth visitors in an exhibition hall.

Moreover, magicians receive the highest ratings, after product demonstrations, for product identification and recognition.

A professional event magician invests a significant amount of time working in partnership with a company to customize a presentation that puts the product center stage.

Following are the key benefits of hiring a professional magician as part of your overall trade show marketing strategy:

Attracting booth visitors who otherwise would not have stopped by your exhibit.
Educating attendees about your products and services.
Entertaining booth visitors while providing a window of opportunity to pre-qualify prospects.
Enhance name recognition and recall after the show.
Increasing the number of leads generated from show participation.

When you decide to hire a magician, interview two or three professionals to see whom you believe will best represent your product at the show. Then, ask for a demonstration or presentation tape and check references before making a final decision.