Trade Show Display Impact
Effective Use of Booth Elements

Just like any good advertising, an effective trade show display can make or break your sales effectiveness. The right display size, configuration ( inline, peninsula or island exhibit), booth type (pop up display, modular panel system, or custom exhibit), graphics, and accessories have a dramatic impact on the number of people who visit your booth.

Booth Components

Consider each element of your booth and the role it plays related to your product message and sales effectiveness. For example, in your booth you might need an attractive area to place digital monitors or have a matching counter for product demonstrations.

Banner stands placed in and/or around your booth can drive attention to your key message and create a wow factor for your display. They can help increase the amount of traffic visiting your booth by promoting your brand and key information that will interest attendees.

If you are distributing a variety of brochures or other collateral, you may find a literature rack beneficial in your display area. Attractively presenting your materials connotes professionalism and adds to the overall appeal in your exhibit area.

Exhibit lighting can also be a significant factor in your ability to attract visitors to your display area and highlight your offerings. The level and positioning of lights can bring focus to your entire booth and/or vividly showcase your top products.

Display flooring can make your exhibit seem more professional, more comfortable, and more inviting. Exhibit flooring comes in many forms, from easy-to-assemble laminate and hardwood surfaces to rugs and carpet squares.

Graphics and Branding

The quality and appeal of your display graphics are key to effective exhibiting. A bright, stunning design sparks interest and enhances booth traffic, providing your team with more opportunities to garner leads and generate sales.

The look and feel of your exhibit display needs to reflect your company's brand positioning and image. Consider whether the appearance of your exhibit, as a whole, supports the message and image you want and need to deliver.

Examine with a critical eye your banners, colors, graphics, signage and lighting treatment. Even consider how your brand image is reflected in your booth tables, accessories, promotional items, and flooring.

In addition, the professionalism and dress of your booth representatives plays a key role in delivering a positive image and supporting your brand reputation.