Advantages of Table Top Displays
How to Maximize Impact

Table top displays provide a cost-effective, high-impact solution for exhibitors who are looking for an inexpensive option for attending local and regional trade shows. These convenient exhibit systems are also a good choice for organizations that want to first test the effectiveness of trade show participation without investing a lot of money in a full-sized display.

Table top systems are lightweight, easy to transport and can be quickly set-up. They typically feature three panels for customized graphics, images, and headlines. Velcro is used to affix the elements to the display.

As a result, the panels can be easily updated and changed, based on the event, target audience or changing product needs.

Less expensive than modular or standing displays, a typical table top system includes the frame, hinged channel bars, graphic headers, front runner fabric panel, imprinted table cloth, halogen lights, cap panels, and wheeled carrying case.

Instead of purchasing a table top exhibit, some companies opt to rent displays and have customized graphics developed. This gives them a chance to "test drive" the table top exhibit before making a purchase.

While show organizers may supply a table cloth for your booth, bring your own table cover that coordinates with the color theme of your table top display. Have your company name and logo imprinted on the cover and always make sure it is clean and wrinkle-free throughout the show.

As with other types of displays, powerful, elegant graphics and customer-centric messages are key to attracting viable prospects to your booth. One or two large, strong visuals are more effective than a number of smaller images.

Keep your headline and text concise, and be sure to use an easy-to-read typeface. Of course, your company name and logo should be easily seen from a distance.

Once your display is set up, arrange items on your table area to maximize visual appeal. Position larger items towards the back of the table and shorter items in the front.

If you have extra booth space, have a banner stand made to maximize the impact of your message. Use a literature rack to display company brochures. You can also set up an easel with additional product images or framed customer testimonials.

In addition to trade shows, the convenience and flexibility of table top exhibits enable them to be used for a variety of business purposes including company open houses, recruiting fairs, training workshops and public seminars.