Considering a Rental Tradeshow Exhibit?

Here's When Renting is a Good Choice...

A rental tradeshow exhibit offers some unique advantages over an outright purchase in certain circumstances. For starters, an exhibit rental may be a smart choice for companies that participate in exhibition events only one or two times a year. Renting is also may be opportunistic for organizations interested in having greater flexibility and maximizing their marketing investment.

Following are considerations for holding off on buying a new display and opting for a rental tradeshow exhibit – at least for the short term.

By renting your exhibit…

You preserve more of your marketing budget rather than making a large-dollar commitment for an outright purchase. You also avoid storage and potential exhibit upkeep costs.
You are afforded the opportunity to test the tradeshow market before making a meaningful investment in your own customized display.
You’re not locked into an exhibit design that might go out of style before you have finished paying for it.
Your staff can be in two places at once by using the exhibit you own for one show and a rental display for another show scheduled at the same time.
You can easily change the look and layout of your exhibit from show to show.
You can save on transportation costs if you are traveling a great distance to participate in a show.
You can choose to own part of the exhibit and then use rented components to achieve a customized look to further complement your company image.

Before you proceed with securing your rental display, here are some things to keep in mind:

Consider selecting an exhibit company that provides turnkey services, including developing customized graphics for the rental display, as well as providing delivery, assembly and pick-up services from the exhibition venue.By not having to worry about the logistics, your booth team can fully focus on meeting with prospects and closing sales.
If you’re assembling the display yourself, look for booth configurations that are easy to transport, simple to set up, and quick to disassemble and re-pack.
In case any issues surface with your exhibit, make sure you have handy the contact information for the rental company, along with your representative's phone number and email address.