Should You Buy a
Portable Trade Show Booth?

A portable trade show booth is perhaps the best of all worlds. Portable booths generally cost much less than permanent trade show booths or rentals. Not only are they less expensive than other booth alternatives, they're usually a great deal easier to manage too.

That is, if they're designed correctly. You want to be sure that your event booth is configured for easy set up and break down.

The panels should be easily handled and not too heavy.

For example, a popular lingerie brand needed a portable display that could be set up and broken down by four women.

That was the only rule, and the design firm that took the project delivered a portable trade show booth that could be put up and taken down not by four women, but by just two.

So before making a purchase, you want to make sure that it is appropriately designed for use by event staff.

Another advantage to a portable booth is that the design features panels that can be shipped to trade show event venues and then easily assembled. The great thing about these panels is that they hold your marketing visuals.

The panels can easily be updated year by year -- or even event by event -- by having new ones designed and printed. All the switching out can be done before the booth is shipped to the event site, so there's no last minute panic when you get there to find out a panel is missing!

This flexibility opens a world of opportunities for your booth because it can not only be updated, it can be shared by different divisions of your business or company, just by switching out the panels.

The panel inserts can be changed to make them appropriate for any trade show event your company may ever want to be part of-and when you only have printing charges to deal with, you will save literally tons of money on rentals or buying more than one display booth.

Portable booths can also be designed so that it is possible to configure them in different arrangements. What this means is that you can add or subtract parts of your booth to fit the rental space.

This allows you to take part in a wider variety of events without having to spend extra money to do so. There's nothing worse than finding out your booth is going to be dwarfed or overwhelmed by either the available space or your competitors' displays. With a portable booth, you can get the right fit every time.

The key to getting a great portable trade show booth is in choosing a great portable trade show booth designer. Don't just go with a cookie-cutter booth designer.

Hire graphic design firms to give your display booth some real pizzazz -- and to ensure that all your specifications for size and assembly are met.

About the Author
Patty Stripes is an editor for The Trade Show Booth, and has authored a number of other informative articles about trade show exhibits and booth design.

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